POOLE 11.10.2024 — FOR IMMEDIATE RELEASE: Muc-Off, the world leader in bicycle care and performance, is thrilled to announce its latest partnership with the INEOS BRITANNIA Sailing Team, currently competing in the sport's flagship event: The America’s Cup. Building on its 30-year history of innovation at the pinnacle of cycling, Muc-Off is now extending its high-performance drivetrain optimisation expertise to the high seas.
The INEOS BRITANNIA team, driven by a relentless pursuit of competition, innovation and excellence, shares a common ethos with Muc-Off. The collaboration aims to leverage Muc-Off’s pioneering technologies, including their acclaimed chain optimisation process—originally developed for road racing—to enhance the performance of the Britannia team’s Cyclors, the athletes who pedal stationary bikes to generate hydraulic power for the boat's hydrofoils and sails.
A bespoke performance program was created for the Brackley based team which included drivetrain optimisation alongside the development of a chain lube created specifically for INEOS BRITANNIA so as to ensure that frictional losses were minimised and power delivery to the boat was maximised. This transfer of technology from bike to boat highlights Muc-Off’s commitment to pushing the boundaries of what’s possible at the height of competitive sport.
“We are incredibly proud to have joined forces with INEOS BRITANNIA. Our experience in elite bike racing has shown us the immense benefits of continuous innovation and marginal gains. We are pleased to see our expertise translate effectively into sailing, helping the Britannia team as they strive for success in the America’s Cup for the first time in its 173-year history.” Alex Trimnell, CEO at Muc-Off.
Over the last 30 years, Muc-Off’s performance programs have been instrumental in delivering results at the highest levels of competitive cycling, including Ten Grand Tour Wins, Six Olympic gold medals, and three individual hour records. Muc-Off can now add the Louis Vuitton Cup to the list, and the team look forward to supporting INEOS BRITANNIA at the 37th America’s Cup this month.
“Muc-Off’s approach to innovation and their proven track record in cycling make them the perfect partner for us as we compete in the America’s Cup. Their expertise in optimising performance will be invaluable as we continue to refine our boat and equipment. We look forward to achieving great things together.” Matthew Jayaraman, Lead Engineer, Cockpit & Drivetrain at INEOS BRITANNIA.
This strategic partnership underscores Muc-Off’s versatile approach to innovation and technology, as the brand aim to bring their cycling success to the competitive world of sailing, setting new standards for performance and efficiency.
PRESS CONTACT
Steve Fearn, Communications Director.
T +44779 547 3002 E [email protected]
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
ABOUT INEOS BRITANNIA:
Backed by INEOS founder and chairman sir Jim Ratcliffe and led by the most successful Olympic sailor of all time, Sir Ben Ainslie, INEOS BRITANNIA is the challenger of record for the 37th America’s Cup. The British team, who will race for royal yacht squadron ltd, was formed in 2014 before joining forces with INEOS in 2018.
In challenging for a third successive America’s Cup, INEOS BRITANNIA has much needed continuity, the cornerstone of every successful America’s Cup team. It will be the first time a British team has competed in three consecutive cup cycles since Sir Thomas Lipton and the Royal Ulster YC bids between 1899 to 1930.
The America’s Cup, the pinnacle of yachting, was first contested in 1851 in Cowes, Isle of Wight and organised by the royal yacht squadron, predating the modern Olympic games by 45 years. The last British challenger of record to compete in an America’s Cup was the 12-metre sovereign in 1964. Learn more at: www.ineosbritannia.com
