When the pink stuff launched in 94’, it changed bike cleaning forever. 28 years on, and we’re still fighting for change.
#MoveOver is a celebration of the revolution in women’s road racing, building momentum behind the movement, as female riders the world-over jostle for space, and fight to overcome adversity – from World Champions to women who have never learned to ride!
As riders ourselves, we know the power of the bicycle as a vehicle for change. The time for change is now so move over, make space.