POOLE APRIL 11th, 2025 — FOR IMMEDIATE RELEASE: For Muc-Off and EF Pro Cycling, blending into the peloton is simply not an option. This year's Paris-Roubaix sees the two teaming up once again on a helmet collaboration as audacious as the infamous cobbled race itself.
These custom-designed POC helmets feature a wild blend of leopard print, hot pink, jet black, and shimmering silver, with a design which encapsulates the spirit of a punk rock jungle. Meticulously hand-painted with an original Muc-Off-created design, they are more than just protective gear - they’re a declaration of style and anarchy, designed to turn heads as much as they protect them.
"Our vision was clear - create something that resonates with the fierce spirit of Roubaix; something robust, defiant, and slightly unhinged, just like the race itself. It’s a blend of pro-level hardware that not only withstands the race but also celebrates the sheer unpredictability and the raw beauty of it." Alex Trimnell, CEO at Muc-Off.
Muc-Off’s longstanding partnership with EF Pro Cycling most notably centres around the brand's chain optimisation programme, where the male and female team’s fleet of bikes undergo repeated ultrasonic cleaning and lubrication cycles, running the world’s fastest - Ludicrous Lube. Paris-Roubaix will be no exception; however, the upweighted support through the custom helmet activation highlights Muc-Off’s broader commitment to fueling the growth and excitement in the sport. By continuously investing in innovative products and supporting teams and events at all levels, Muc-Off is dedicated to ensuring that riders have the best tools to push their limits and enhance their riding adventures.
Catch this exclusive helmet activation in action at Paris-Roubaix this weekend - and while the helmets won't be available for purchase, a lucky fan can bag themselves one that's been race-worn and signed, simply by entering here.
PRESS CONTACT
Steve Fearn, Communications Director.
T +44779 547 3002 E [email protected]
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
