When formulas survive the gruelling tests of stages four and five, we start to get excited, as the next step is to prove performance where it really matters: out in the real-world.
We split real-world testing into two stages: first with our in-house test team, then with professional riders competing at cycling’s highest levels across multiple disciplines.
Stage 6: Internal In-House Real-World Testing:
Our formulas are tested by our internal team across a range of real riding scenarios - different terrains & contaminants, weather conditions, humidity, ride duration, and power outputs, allowing us to track how performance holds over time. We also test each scenario across multiple disciplines, including e-bikes, mountain bikes, gravel bikes, and road bikes.

Here, we assess not just outright performance, but the complete experience: application, cleanliness, shift quality, durability and ease of use, assessing the positives and the negatives.
We want to understand what feels good, what lasts, what fails and what needs refining.
This is real-world testing within a controlled group which includes a wide range of riders - from occasional through to highly experienced, some with world-level racing backgrounds.
This stage is vital for exposing weaknesses that might not appear in lab testing stages, at which point formulations are adjusted and re-tested until performance meets our goals.
Stage 7: Pro-Team Testing:
At this stage, our testing moves on to elite racing environments, where performance is pushed harder.

On the road, teams such as EF Pro Cycling, INEOS Grenadiers, and Decathlon CMA CGM test performance under sustained power and race conditions.
Off-road, teams including Commencal Muc-Off, Specialized Factory Racing, Specialized Gravity, Commencal Schwalbe Les Orres, BIXS Performance Race Team, and Ribble Outliers test the product under more variable and harsh conditions.
Different disciplines expose different weaknesses, that’s the point. There is a constant feedback loop between pro teams and R+D so that modifications can happen immediately based on their inputs.
Testing across this range ensures the formulation is not tuned for one scenario but performs consistently regardless of terrain at the highest levels of cycling.
Hundreds of pro-riders rely upon our products, so if a formulation can’t hold up here, it must go back around through the development cycle to be refined.
With performance validated across internal and elite-level testing, the final testing stage focuses on third-party validation before locking in the final formulation and preparing it for production and launch. Details on the next stage with data will be published early next week.
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