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POOLE - 23 JUNE 2026 - FOR IMMEDIATE RELEASE: Muc-Off, the global leaders in bicycle care and performance products, is proud to announce its official partnership with the 2026 UCI MTB World Championships in Val di Sole, Italy - marking a major milestone as the brand's first-ever partnership with a UCI World Championships event.
Set against the iconic backdrop of the Italian Alps, Val di Sole is renowned for delivering some of the most challenging and celebrated racing in mountain biking. The 2026 Championships will bring together the world's best athletes across Downhill and Cross-Country disciplines, with Muc-Off playing a key role both on and off the track.
This announcement builds on Muc-Off's growing relationship with Val di Sole Bikeland, which began in 2025. As part of that initial partnership, Muc-Off supported the park with its signature wash bay setup services, as well as continued investment into maintaining and enhancing the bike park.
For Muc-Off, partnering with the UCI MTB World Championships represents a significant moment in the brand's evolution within elite sport.
"Partnering with the UCI MTB World Championships in Val di Sole is a huge moment for Muc-Off. This is the pinnacle of mountain bike racing, and to be involved at this level for the first time reflects how far we've come as a brand. Val di Sole has already proven to be an incredible partner, and we're excited to build on that relationship while supporting athletes performing at the very highest level of the sport."
Alex Trimnell, Owner, CEO and founding family member at Muc-Off.
Val di Sole continues to cement its status as one of the premier mountain biking destinations globally, known for its technical terrain, passionate fans and commitment to the sport.
"We are proud to welcome Muc-Off as an official partner of the 2026 UCI MTB World Championships. Their passion for performance, innovation and rider support aligns perfectly with our vision for Val di Sole. Together, we aim to deliver an unforgettable experience for athletes and fans alike, while continuing to invest in the future of mountain biking in our region."
Fabio Sacco, Director of Val di Sole Tourism Board and Grandi Eventi Val di Sole.
Muc-Off will also be strongly represented on the start line, with a roster of elite athletes competing across both Downhill and Cross-Country formats.
Teams representing Muc-Off at the Championships will include:
- Commencal Muc-Off by Riding Addiction
- Specialized Gravity
- Specialized Racing
- Commencal Schwalbe Les Orres
- BIXS Race Team
These teams will compete at the highest level in both DH and XC/XCO categories, showcasing Muc-Off's continued investment in supporting top-tier athletes and teams across the sport.
From elite athlete support to infrastructure investment, Muc-Off's partnership with Val di Sole and the UCI MTB World Championships highlights its commitment to advancing the sport at every level.
With the world watching in August 2026, Muc-Off is set to play a key role in supporting athletes, fans and organisers at one of mountain biking's biggest global events.
PRESS CONTACT:
Steve Fearn, Communications Director
T +44 779 547 3002 | E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991, Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world's first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex's cleaner was the best thing since sliced bread, and it wasn't long before word got out and Muc-Off was born. Fast-forward to today and Muc-Off is the go-to brand for top riders. And, in case you haven't noticed, we do a bit more than our original pink cleaner these days.
